Easy internet marketing has replaced old-fashioned trade show and brochure marketing. Internet marketing today means blogging using targeted keywords, giving away a small amount of valuable information, search engine optimization, and social media sharing. We call this new, easier process inbound marketing.
At its core, inbound marketing relies on fresh, interesting written content about your industry. You want to give away just enough of it to establish your credibility and authority. Blog topics, white papers and webinars you offer should answer common questions about your industry.
Write blogs using keywords that describe your offering. If you are a divorce attorney who specializes in making divorce easier on the children involved, you could write blog posts around the keyword “Easier on your kids divorce attorney.” If you write blogs for the “attorney” keyword, you may be fielding calls from people looking for medical malpractice attorneys, patent attorneys or bankruptcy attorneys. Clearly you don’t want that. Make it easy for people looking for your services to find you.
Once you have content you want people to read, then start sharing it through social media such as Twitter, Facebook, Slideshare, LinkedIn and YouTube. Building inbound links to your magnificent content will improve how high your website shows up on internet searches.
The basic concepts are easy but it takes a bit of work to set up your inbound marketing system. Bay Area Inbound can help you navigate this new world of easy internet marketing. Our inbound marketing tool walks you through the basics and sets you up for success.