Bay Area Inbound Marketing Blog

A/B Testing to Increase Leads and Sales by Bay Area Inbound

Posted by Laurie Monahan on Tue, Jan 17, 2012 @ 09:37 PM

Ongoing improvement is the difference between okay and great results from your internet marketing efforts. Review Metrics on Visitors, Calls-to-Action, and Landing Page conversion rates to make adjustments and increase sales through better performing campaigns and twick or eliminate campaigns that aren't performing.

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Tags: Landing Pages, a/b testing, automate marketing, Lead Generation, calls-to-action

Why Calls-to-Action are Key to Lead Generation by Bay Area Inbound

Posted by Laurie Monahan on Tue, Jan 17, 2012 @ 09:58 AM

Does your company website have-call-to-action buttons on that link to great offers? If the answer is NO, your website doesn’t stand a chance at generating a significant amount of leads. The way people shop today is through search engines like google and through word-of-mouth referrals from friends.
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Tags: sales funnel, Lead Generation, calls-to-action

Calls-to-Action, Landing Pages, & Lead Nurturing by Bay Area Inbound

Posted by Laurie Monahan on Fri, Nov 11, 2011 @ 09:59 AM

Demand Generation is important for any company today to compete in an internet-based sales world. And Inbound Marketing is the most effective method. Many tools make up inbound marketing, but below I touch briefly on 3 of them, Calls-to-Action, Landing Pages, and Lead Nurturing. Marketing Automation software like Hubspot and Marketo make all these things easy. But let's talk about a few basics to get started.

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Tags: Lead Nurturing, hubspot, Bay Area Inbound, Landing Pages, calls-to-action, Offers, Promotions, Inside Sales, reseller