Bay Area Inbound Marketing Blog

Laurie Monahan

Recent Posts

Inbound Leads More Likely to Become Customers, Bay Area Inbound in SF

Posted by Laurie Monahan on Sat, Mar 03, 2012 @ 11:39 AM

In addition to having a 61%  lower average Cost-Per-Lead, inbound leads appear more likely to become customers.

Among a sample of 150 businesses using closed-loop marketing analytics, HubSpot analyzed the median lead-to-close rate of each business by lead source. Among those lead sources:

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Tags: lead generation consultants, average cost per lead, Lead Generation Consultants in SF, Lead Generation, Inbound vs. Outbound

Inbound Average Cost-Per-Lead $135 Outbound $346, BA Inbound in SF

Posted by Laurie Monahan on Sat, Mar 03, 2012 @ 11:05 AM

"Inbound marketing" is defined as a set of marketing strategies and tactics focused on pulling the right prospects and customers toward your business and its offerings.

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Tags: lead generation consultants, average cost per lead, Lead Generation Consultants in SF, Lead Generation, Inbound vs. Outbound

Web Changes via Adobe Acrobat Pro X Tracker Tool by Bay Area Inbound

Posted by Laurie Monahan on Wed, Feb 29, 2012 @ 12:18 PM

Went to Adobe's New Product Training in SF yesterday on "Acrobat Pro X" and "Creative Suite 5.5". Learned we can do web portal approval process and reviews using the "tracker tool" in Acrobat and let clients make comments in a shared review in 1 of 3 ways:

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Tags: automate marketing, Web Changes Approval Process, Bay Area Inbound Marketing Inbound Marketing in SF