Bay Area Inbound Marketing Blog

Closed-loop Marketing Analytics-the Holy Grail; Bay Area Inbound

Posted by Laurie Monahan on Tue, Mar 05, 2013 @ 05:08 PM

Recently I worked for a tech client and I recommended they install closed-loop marketing analytics by integrating their Microsoft CRM Dynamics (Customer Relationship Management Database) with their Hubspot Marketing Automation Software.

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Tags: closed-loop marketing analytics, bay area inbound in SF, hubspot, Microsoft Dynamics CRM, Lynton Integration Software, Bay Area Inbound, marketing consultants in SF, Bay Area Inbound Marketing

Gartner Magic Quadrant-Does it Always Make Sense? Bay Area Inbound

Posted by Laurie Monahan on Mon, Feb 04, 2013 @ 10:55 AM

Recently I was working with Gartner Research Analysts for a tech client. One of the Gartner Analysts came in and told us that we need to broaden the client's product to include everything that the larger companies provide in their offerings if we want to be placed any where other than the "Niche" space which is bottom left of the Magic Quadrant.

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Tags: Bay Area Inbound, marketing consultants in SF, Gartner, Magic Quadrant, Market Leader, Competitive Solutions

Microsoft's New Surface RT, A Game Changer; Bay Area Inbound

Posted by Laurie Monahan on Sat, Dec 01, 2012 @ 02:10 PM

First saw the new Microsoft Surface RT, Microsoft's new tablet computer, six weeks ago at work, the week Microsoft launched the product. And I've been trying to get this article written for a while. I've read a lot of blog articles, talked to a lot of people, and played with it a few times. I've decided it's a game changer and here I tell you why. First I give you a scorecard comparing Surface RT to Apple's ipad4, then I finish with the game-changing analysis.

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Tags: Inbound Marketing in SF, Bay Area Inbound Marketing, Microsoft, SurfaceRT, ipad, Google