Redesign projects can be laborious, so most companies are better suited at trying to get more out of what they already have. Inbound marketing tactics such as SEO, blogging, and social media are easy to include in your existing site, and are twice as effective as traditional web redesign elements. You should strive to make small, but constant and continuous improvements to each element of your current website so your website becomes a powerful traffic-generating machine.
Tags: SEO, Website Redesign, Bay Area Inbound, Website design, blogging, a/b testing, Lead Generation, Social Media
In today's internet-driven world, it's important to understand that original content is what will generate more traffic to your website and help you gather and convert leads into sales.
A few statistics that prove my point...
A website without a fully-optimized blog is poorly positioned to drive traffic and leads. Is your company blogging? Maybe you are, but maybe you’re not doing so frequently enough or in a way that maximizes SEO. Or maybe you’re not because time is an issue. No matter the reason, search engines won't pop you to the top when potential customers are searching for your products and services without the right keywords positioned in the right way via blog articles.
Tags: Bay Area Inbound, blogging, blog, leads
