Bay Area Inbound Marketing Blog

Content Attracts & Converts Web Visitors to Sales by Bay Area Inbound

Posted by Laurie Monahan on Tue, Jan 17, 2012 @ 08:57 PM

In today's internet-driven world, it's important to understand that original content is what will generate more traffic to your website and help you gather and convert leads into sales.

A few statistics that prove my point...
  • Blogging results in a 55% increase in website visitors.1
  • Search engines like fresh content, which will increase your number of indexed pages.
  • People like fresh content.
    • Companies that blog have 2x as many twitter followers than those that don’t.2
    • Companies that blog have 97% more inbound links than those that don’t.2
  • Original Content Vehicles:


Video Content (Youtube Channel)


Photos (Flicker)

Presentations (Slideshare)


News Releases


Original content is your website’s messenger; it will inform your prospects on what you do, and how passionately you do it. With a vast array of formats to create content on, you should always be continuously contributing original content to keep your prospects engaged and constantly interacting with your website.

97% More Inbound Links for Companies that Blog


1 Hubspot, 2010

2 HubSpot, State of Inbound Marketing Lead Generation Report, 2010

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Topics: Website design, blogging, content that attracts