In today's internet-driven world, it's important to understand that original content is what will generate more traffic to your website and help you gather and convert leads into sales.
A few statistics that prove my point...- Blogging results in a 55% increase in website visitors.1
- Search engines like fresh content, which will increase your number of indexed pages.
- People like fresh content.
- Companies that blog have 2x as many twitter followers than those that don’t.2
- Companies that blog have 97% more inbound links than those that don’t.2
- Original Content Vehicles:
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Blog |
Video Content (Youtube Channel) |
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Podcasts |
Photos (Flicker) |
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Presentations (Slideshare) |
eBooks |
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News Releases |
|
TakeAway
Original content is your website’s messenger; it will inform your prospects on what you do, and how passionately you do it. With a vast array of formats to create content on, you should always be continuously contributing original content to keep your prospects engaged and constantly interacting with your website.
Sources:
1 Hubspot, 2010
2 HubSpot, State of Inbound Marketing Lead Generation Report, 2010
Bay Area Inbound is a full-service Inbound Marketing Consulting Agency and a proud reseller of Hubspot Software. For more information contact Laurie@BayAreaInbound.com or download our free ebook offer by clicking the button below.
