Bay Area Inbound Marketing Blog

A lot of companies want to understand exactly what we can do for them to increase revenue quickly.

This article is a detailed statement of work or proposal for services we generally perform for startups to mid-size tech companies to increase their bottom line revenue in just three to six months. We use the marketing they have already have in place, then plug in our expertise to do the pieces whereever we see a potential for increase via inbound marketing best practices.

 Typically, we make a significant impact on revenue in just three months. 

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It seems like I keep reading that every blog article should be perfection and should generate a lot of buzz or it's not worth writing. 

Let me just set the record straight. That is a load of horse manure. The author of that kind of blogging advice simply doesn't understand the reason for blogging or anything about SEO. They haven't seen blogging as a strategy be tremendously successful for increasing revenue; I have.

Blog articles aren't press releases that need to be perfected nor do you need to hire an agency to get them picked up to obtain reach, although it never hurts to have more people working on promoting one article.

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Being a Marketing Consultant is like living every day in the Tom Cruise movie: "Live, Die, Repeat: Edge of Tomorrow". First, you get very good at seeing the problems coming and executing tactically, then you become better at strategy and cut through all the unnecessary steps to reach your goal of increasing revenue quickly.

 Maybe it is just me, but I really think Marketing Consultants are a different breed. Having worked at the same company, Proxim, for five years and now at the opposite end of the spectrum, I often consult for three to six months at a time for tech companies, I notice a lot of differences in how I have to prioritize and communicate with clients. 

There are pluses and minuses for being a marketing consultant from the employee's point of view. As consultants we get paid more per hour, work less hours, and don't have to deal with office politics. We care about one thing and one thing only, increasing revenue for clients quickly. To do that, we have to sharpen our skills on our own dime and time. We get paid for results and we get asked back only when we produce them. Below I break it down for you in greater detail.

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