Bay Area Inbound Marketing Blog

I love this old quote that we use often in Sales, the goal is always to "under promise and over deliver." 

Just read another couple of chapters from Stephen R. Covey's, Seven Habits of Highly Effective People and wanted to share a few highlights I read from the section on building trust with other people.

These principles are true about our relationships with anyone really.

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Account-Based Marketing was all the rage in 2017. It makes sense, you do everything as if you have a market of one. Just like when you interview, you study the company and interviewer's background. If you want to do well, you find out who' does what and ask questions like, "What's going well and what isn't?" You get to know things about the people you will be working with. It's the same thing when you are going on a date. You ask them what they like and you are polite and considerate. 

When you are trying to penetrate a target account to sell them something, shouldn't you be just as courteous?

Shouldn't you try to customize your emails to show familiarity with them and their issues before you tell them how you can solve their problems? Any decent Marketing Automation platform like Hubspot can do Account-based interactions like persona-targeted CTA buttons and landing pages.

Most marketer's can merge a list of names into an email these days, below are a few more things you might want to consider.

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A lot of companies want to understand exactly what we can do for them to increase revenue quickly.

This article is a detailed statement of work or proposal for services we generally perform for startups to mid-size tech companies to increase their bottom line revenue in just three to six months. We use the marketing they have already have in place, then plug in our expertise to do the pieces whereever we see a potential for increase via inbound marketing best practices.

 Typically, we make a significant impact on revenue in just three months. 

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