Bay Area Inbound Marketing Blog

Inbound Leads More Likely to Become Customers, Bay Area Inbound in SF

Posted by Laurie Monahan on Sat, Mar 03, 2012 @ 11:39 AM

In addition to having a 61%  lower average Cost-Per-Lead, inbound leads appear more likely to become customers.

Among a sample of 150 businesses using closed-loop marketing analytics, HubSpot analyzed the median lead-to-close rate of each business by lead source. Among those lead sources:

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Tags: lead generation consultants, average cost per lead, Lead Generation Consultants in SF, Lead Generation, Inbound vs. Outbound

Inbound Average Cost-Per-Lead $135 Outbound $346, BA Inbound in SF

Posted by Laurie Monahan on Sat, Mar 03, 2012 @ 11:05 AM

"Inbound marketing" is defined as a set of marketing strategies and tactics focused on pulling the right prospects and customers toward your business and its offerings.

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Tags: lead generation consultants, average cost per lead, Lead Generation Consultants in SF, Lead Generation, Inbound vs. Outbound

Make the Jump! (Safely) Truth about 301 Redirects by Bay Area Inbound Marketing

Posted by Barth Paine on Thu, Mar 01, 2012 @ 02:46 PM

People can get bogged down by “if-it’s-not-broke-don't-fix-it thinking"  - just because you have a good number of pages and links to your site and you have built up some search engine “weight”  or historical rankings it does not mean is time to freeze as the rest of the online world adapts and moves forward.

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Tags: Website Redesign, Bay Area Inbound, Inbound Marketing in SF, 301 Redirects