In college, about half way through, I did something really stupid. I bought myself an Alpha Romeo. It was a black spider veloce convertible, equipped with tan leather and power windows. It was so beautiful and although dangerous, it was a blast to drive. I admit freely, I was young and dumb, like a lot of people in their early 20s.
Bay Area Inbound Marketing Blog
The facts are in, most of us go to google now to shop or do online research for that all-important-upcoming purchasing decision. With the price of gas around $4 a gallon and all kinds of preassures on our time, why wouldn't we take advantage of all the free info that's available online?
Decided about 4 months ago, that if we were going to have time to focus on our core business, which is doing inbound marketing for our customers, we were going to need to buy Hubspot Software to help automate our own Inbound Marketing. Even with a team of 5 people with Inbound Marketing expertise, we all had other work and family responsibilities, and we needed some help.
Was talking to my client this weekend that is interested in Hubspot Inbound Marketing Software. She told me something that shocked me. 1-800 dentist charges them $1800 a month and only guarantees them 4 leads a month.
Why On-Page SEO Is Typically Overlooked
People can get bogged down by “if-it’s-not-broke-don't-fix-it thinking" - just because you have a good number of pages and links to your site and you have built up some search engine “weight” or historical rankings it does not mean is time to freeze as the rest of the online world adapts and moves forward.
Many people underestimate the power of social media. They think of Facebook and Twitter as places for social interactions and “fun”, not realizing that they can be powerful inbound marketing tools.
A Study of 4,000 companies by Hubspot shows that Blogging Properly Shows a Staggering Correlation with Website Traffic.
- Businesses who blogged 16 to 20 times per month got over 2 times more traffic than those
who blogged less than 4 times per month.
- Those who blogged at least 20 times per month had 5 times more traffic than those who
blogged less than 4 times per month.
- Businesses who blogged just 16 to 20 times per month got 3 times more leads than those
who didn’t blog.
- Those who blogged at least 20 times per month saw nearly 4 times more leads than those who didn't blog.
Email Marketing still has the highest return rate of all Automate Marketing
Deliverability rate is the percentage of email messages delivered to your recipients’ inboxes versus the total number of messages sent. It tells you how many of the emails bounced back and if that number is high, it’s a sure sign of inactivity.
Marketers need to amass valuable data across their different channels. For instance, they might need to know the possible relationships between landing pages and emails or track the sales process of an email conversion. In addition to the obvious reporting benefits such integration provides, it also opens the door to a much more enjoyable experience for email subscribers.