Bay Area Inbound Marketing Blog

34 Secrets about Social Media by Bay Area Inbound

Posted by Laurie Monahan on Mon, Nov 04, 2013 @ 10:46 AM


Social Media

Remember these are secrets, so keep them to your self, shhh!

  • 84% of B2B marketers use social media in some form. (Source: Aberdeen)
  • The majority of marketers (59%) are using social media for 6 hours or more each week. (Source: Social Media Examiner)
  • 83% of marketers indicate that social media is important for their business. (Source: Social Media Examiner)
  • 53% of social media marketers don't measure their success. (Source: Awareness, Inc.)
  • 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social marketing. (Source: Adobe)
  • 96% measure number of fans and followers, 89% measure traffic, 84% measure mentions, 55% track share of voice, and 51% track sentiment. (Source: Awareness, Inc.)
  • 42% of marketers say Facebook is critical or important to their business. (Source: State of Inbound Marketing, 2012)
  • The number of businesses that say Facebook is critical or important to their business has increased by 75%. (State of Inbound Marketing, 2012)
  • 62% of marketers said social media became more important to the marketing campaigns in the last 6 months. (State of Inbound Marketing, 2012)
  • Social media has a 100% higher lead-to-close rate than outbound marketing. (State of Inbound Marketing, 2012)
  • Companies that acquired customers from Facebook: B2C is 77% and B2B is 43%. (State of Inbound Marketing, 2012)
  • Retail is the top industry that has acquired customers through Facebook. (State of Inbound Marketing, 2012)
  • Marketers struggle with lead generation on Facebook. (Social Media Examiner)
  • 80% of US social network users prefer to connect to brands through Facebook. (State of Inbound Marketing, 2012)
  • Brands have seen a 46% increase in user engagement with the new business Timeline. (Simply Measured)
  • Brands have seen a 65% increase in user engagement of interactive content with the new Timeline. (Simply Measured)
  • Ratio of views to share of Facebook comments: 9:1. (Buzzfeed)
  • Auto-posting to Facebook decreases likes and comments by 70%. (Digital Buzz Blog 2012)
  • As of April 2012, Google reports that Google+ now has 170 million active users. (Google)
  • Google+ attracted 20 million users within the first 3 weeks of its launch. (comScore)
  • As of January 2012, American users spent an average of 3.3 minutes on Google+. (eMarketer)
  • As of January 2012, Google+ accounted for .22% of referral traffic, falling from .24%. (Shareaholic)
  • Websites using the +1 button generate 3.5x the Google+ visits than sites without the button. (HubSpot)
  • Two of the biggest user groups on Google+ are college students and software developers. (Remcolandia)
  • 63% of Google+ users are male. (Remcolandia)
  • Over 40% of marketers report that Google+ is "useful to critical" for their business. (HubSpot 2012 State of Inbound Marketing Report)
  • Google+ is expected to attract 400 million users by the end of 2012. (Remcolandia)
  • Pinterest is now the 3rd most popular social network in the U.S. in terms of traffic. (Experian)
  • As of February 2012, Pinterest had accumulated 10.4 million users. (AppData)
  • Over 80% of pins are repins. (RJMetrics)
  • Pinterest is retaining and engaging users as much as 2-3 times as efficiently as Twitter was at a similar time in their history. (RJMetrics)
  • Daily Pinterest users have increased by more than 145% since the beginning of 2012. (Mashable)
  • As of January 2012, American users spent an average of 97.8 minutes on Pinterest. (eMarketer)
  • Over 1/5 of Facebook-connected users are on Pinterest daily (which represents more than 2 million members). (AppData)
  • 80% of Pinterest's users are female. (comScore)
  • Estimated unique visitors to increased by 429 percent from September to December 2011. (Compete)
  • The quality of the average new Pinterest user (as defined by their level of engagement and likelihood to remain active) is high but declining. Users who have joined in recent months are 2-3 times less active during their first month than the users that came before them. (RJMetrics)
  • 30% of Pinterest users are women 25-34 years old. (Ignite)
  • Pinterest users in the U.S. are more likely to live in midwestern states than your typical social networker. (comScore)
  • The top interests on Pinterest in the U.S. include crafts, gifts, hobbies/leisure, interior design, and fashion designers/collections. (
  • Etsy is the top site in terms of source domains. (Source domains are the sites that content on Pinterest links to externally.) Google is second, followed by Flickr, Tumblr, and (RJMetrics)
  • As of January 2012, Pinterest accounted for 3.6% of referral traffic. (Shareaholic)
  • Total same-store referral traffic from Pinterest to five specialty apparel retailers rose 389% from July to December 2011. (Monetate)
  • In January 2012, Pinterest reached 11,716,000 total unique visitors. (comScore)
  • With over 11 million unique monthly visitors (and counting), Pinterest became the fastest standalone website to eclipse the 10 million per month mark ever. (PR Daily)
  • A call-to-action pin description sees an 80% increase in engagement. (Pinerly Study)
  • Tutorial & guide/DIY & recipe pins see a 42% higher click-through rate than other pin types. (Pinerly Study)
  • Pins related to trending topics see an average of 94% increase in click-throughs. (Pinerly Study)
  • The best time to pin during the day is between 2 and 4 PM EST. (Pinerly Study)
  • The best time to pin in the evening is between 8 PM and 1 AM EST. (Pinerly Study)
  • Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter. Theyll also spend 10% more on average. (Wayfair)
  • Pinterest referrals spend 70% more than visitors referred from non-social channels, including search, according to industry reports. (Wayfair)
  • In the month of March 2012, HubSpot's visitor-to-lead conversion rate for Pinterest was 15%, compared to just 9% from Google+. (HubSpot)

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Topics: Importance of Social Media, Bay Area Inbound Marketing Consultants; Marketing, Social Media Secrets