When thinking about the format of your homepage you probably want some interactive and flashy homepage that entices users. It is important to establish that fundamentals need to be addressed first.
Key Concepts and Statistics
- The first impression is all about simplicity.
- 75% of Internet users never scroll past the first page of search results.1
- 76% of consumers want a website that makes it easy to find what they want.2
- Highlight blog on homepage.
- Set up a 301 redirect, for SEO’s sake!
- Have a permanent redirect.
- Limit the amount of choices the consumer must make.
- If you offer 25 services, put those 25 under 4 overarching umbrella services so consumers will not be overwhelmed.
- Links to social networking pages are a must on home page.
Takeaway
Your homepage is the face of your services or products. You only get one chance to impress that visitor, so make sure you carefully place the essentials you want them to know on your homepage. It should also act as a launching platform to places where they can contact you in the future (i.e. blog, social media, etc.)
Source: HubSpot, The Science of Website Redesign, June 2011
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