Bay Area Inbound Marketing Blog

Website Redesign Comes AFTER Asset Safety by Bay Area Inbound

Posted by Laurie Monahan on Tue, Jan 17, 2012 @ 07:01 PM

It is crucial before undertaking website redesign to insure that your website’s assets are in order and safe.

You can cause more damage than good by trying to undertake a website redesign on your own if you don't know how to properly preserve and protect your existing pages.

Key Concepts and Statistics

  •  Website assets such as content, inbound links, keyword rankings, and conversion tools are critical to a strong web presence.
  • To preserve your web presence, you must keep track these assets to insure that they are all transferred in the redesign process.

The Asset Check List

  • o Determine how many pages you have.
  • o Figure out which pages are most popular/powerful.
  • o Determine how many inbound links you have.
  • o Establish where these links are coming from.
  • o Look up what interior pages have inbound links.
  • o Figure out which inbound links are most popular/powerful.
  • o Determine what keywords you rank for before the move.
  • o Figure out which keywords are most effective.

Website Redesign Protect Assets FirstTakeaway

If you do not fully understand the importance and practice of proper SEO, doing a web redesign can be more damaging than helpful. If you do not feel comfortable around SEO work, it may be best to hire a specialist to perform the redesign so all the hard work you have put into making a web presence does not disappear. It may also be time to contact a professional to set you up with a system that can track current SEO metrics if you don’t already have a system in place.

Source: Hubspot, 2011

Bay Area Inbound is a full-service Inbound Marketing Consulting Agency and a proud reseller of Hubspot Software. 


Topics: SEO efforts, SEO, Search Engine Optimization, Website Redesign, Bay Area Inbound