Many people do not understand the buzz around social media. They think of Facebook and Twitter as places for social interactions and “fun”, not realizing that they can be powerful inbound marketing tools.
These statistics show the utility of social media, and the potential impact social media could have on your company’s traffic, leads, and inevitably, sales:
- US Internet users spend 3x more minutes on blogs and social networks than on email.1
- 93% of US adult Internet users are on Facebook.2
- 1 out of every 8 minutes online is spent on Facebook.3
- 49% of people use Facebook to share content.4
- More than ½ of active Twitter users follow companies, brands or products on social networks.5
- 79% of US Twitter users are more likely to recommend brands they follow.5
- 67% of US Twitter users are more likely to buy brand they follow.5
Social media amplifies your content, your website and your brand. It allows for you to establish and foster a more personal relationship with your potential customers, and when done correctly, can generate website traffic, inbound links, and leads for you. Social media has become a major part of consumer culture, and it is time for you to capitalize on it.
Sources Cited:
1The Nielsen Company, November 2010
2Blogher, April 2011
3Comscore, February 2011
4Chadwick Martin Bailey, September 2010
5EdisonResearch, 2010
Bay Area Inbound is a full-service Inbound Marketing Consulting Agency and a proud reseller of hubspot software.
