When people look for information about a product or service they want to buy, many people start with an internet search. Give them a chance to find you by having a business blog on your site.
Think about the brilliant ways your products or services solve problems for your customers. Write a practical and non-product focused business blog about the benefits of your offerings. Use carefully selected keywords in the blog and promote your content through social media.
A business blog will:
- Show you are a thought leader in your industry
- Expand your visibility on the web
- Attract high quality traffic
- Earn people’s trust
- Help your rank in search engines
Business to Business (B2B) companies that blog receive 67% more leads per month than those that don’t blog. For Business to Consumer (B2C) companies, the yield is higher - 88% more leads.
How frequently should you blog? Consider that those who blog at least 20 times per month see nearly 4 times more leads than those who don’t blog. Once you draw visitors to your business blog, you can offer call-to-action buttons for webinars, case studies or fact sheets that will introduce your top performing products or services.
As marketing transitions from the outbound marketing of pushing out a message through advertising to inbound marketing where people find you, having quality blog content on your website is essential. Highlighting your expertise on your business blog will help you build a relationship with your site visitors and convert more of them to sales leads.