Bay Area Inbound Marketing Blog

Is a Business Blog Important?

Posted by Justine Burt on Thu, Dec 01, 2011 @ 10:57 PM

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When people look for information about a product or service they want to buy, many people start with an internet search. Give them a chance to find you by having a business blog on your site.

Think about the brilliant ways your products or services solve problems for your customers. Write a practical and non-product focused business blog about the benefits of your offerings. Use carefully selected keywords in the blog and promote your content through social media.

A business blog will:

  • Show you are a thought leader in your industry
  • Expand your visibility on the web
  • Attract high quality traffic
  • Earn people’s trust
  • Help your rank in search engines

Business to Business (B2B) companies that blog receive 67% more leads per month than those that don’t blog. For Business to Consumer (B2C) companies, the yield is higher - 88% more leads.

How frequently should you blog? Consider that those who blog at least 20 times per month see nearly 4 times more leads than those who don’t blog. Once you draw visitors to your business blog, you can offer call-to-action buttons for webinars, case studies or fact sheets that will introduce your top performing products or services.  

As marketing transitions from the outbound marketing of pushing out a message through advertising to inbound marketing where people find you, having quality blog content on your website is essential. Highlighting your expertise on your business blog will help you build a relationship with your site visitors and convert more of them to sales leads.

Topics: Inbound Marketing, business blog, blog, keywords