Bay Area Inbound Marketing Blog

You Can't Win With the Wrong Marketing Strategy

Posted by Laurie Monahan on Sun, Oct 15, 2017 @ 03:07 PM

Once my Grandma asked me, "Do you ever let the boys win?"

This was after she watched me smash my boyfriend at Othello like 12 games in a row and then he left. My answer was, "No never."

I called him later, and she was right, it bugged him that I beat him so many times in a  row. In my defense, I did teach him the proper strategy, he just wouldn't follow it.

Othello is a game of delayed gratification. You won't win if you go for getting all the chips in your color now, instead, you need to work to get the edges first, and then the corners. If you do that, you will win later by turning over whole rows at a time. 

I miss my Grandma.

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Tags: inbound marketing in SF Bay Area, Top Marketing Consultants in the SF Bay Area

How do Bay Area Inbound Marketing Consultants Increase Revenue So Quickly?

Posted by Laurie Monahan on Tue, Sep 26, 2017 @ 12:29 PM

A lot of companies want to understand exactly what we can do for them to increase revenue quickly.

This article is a detailed statement of work or proposal for services we generally perform for startups to mid-size tech companies to increase their bottom line revenue in just three to six months. We use the marketing they have already have in place, then plug in our expertise to do the pieces where ever we see a potential for increase via inbound marketing best practices.

 Typically, we make a significant impact on revenue in just three months. 

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Tags: demand generation marketing consultants, How do we increase revenue?, inbound marketing consultants in SF Bay Area, demand generation consulting services, How to increase revenue quickly

Lessons Learned from Boys in the Boat

Posted by Laurie Monahan on Sun, Sep 17, 2017 @ 07:37 PM

Recently read a great book called Boys in the Boat by Daniel James Brown. The story teaches some valuable lessons about the importance of teamwork and character. 

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Tags: success requires character, boys in the boat

How Do We Keep Making Good Choices?

Posted by Laurie Monahan on Mon, Aug 14, 2017 @ 09:51 AM

I was asked to speak at church this week and since I'm crazy busy in the summers, and haven't managed to blog much, I thought I would share my talk on my blog because it is a big part of who I am.

Good Morning Everyone;

I was assigned the topic: How do you keep choosing the right? Meaning how do you choose to believe and how do you choose to keep making good choices?

It’s a good question. How do you continue choosing the right?

Sometimes my better friends say to me, your family wasn’t Mormon, and you’ve had a lot of challenges that we didn’t, how have you stayed active in the church all these years? I point out that they’ve had a lot of challenges too, but it’s a fair question, why do some people stay active in the gospel despite a lot of challenges when others don’t?

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Tags: Making Good Choices, Families are Forever, How do we change habits

Cabo: Snorkeling Not Great, Loved the Dolphins, and Other Fun Things to Do

Posted by Laurie Monahan on Fri, Jun 23, 2017 @ 10:55 AM

We love to snorkel. We love the ocean waves, colorful fish, anenomes, urchins, octopus, sharks, jelly fish, crabs, soaking up the Vitamin D and warm sun while exercising.

We love to snorkel together as a family and we travel with our own snorkeling gear. We couldn't snorkel, but saw some colorful fish off the pier in Cabo San Lucas and had some great brunch on the pier too.

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Tags: Bay Area Inbound Marketing Consultants, Cabo Fun Things to do, Cabo not great for snorkeling

Gotta Love Apple's "Find My iPhone App", Family, and Volleyball

Posted by Laurie Monahan on Thu, May 04, 2017 @ 09:19 AM

Sometimes its the little things that bring us joy.

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Tags: Bay Area Inbound Marketing Consultants, apple find my iphone app

The Learning Curve Challenge: Marketing Consultant vs. Volleyball Coach

Posted by Laurie Monahan on Fri, Apr 28, 2017 @ 12:20 PM

Trying to teach people what they don't know can be tricky. I do it for a living and I do it in my personal life as a Mom. I have recently been hiring Volleyball Coaches to do it for my kids as well.

It's hard to help people change, even when they are paying you to teach them how do it. They have preconceived notions of things and what they already know. They can only handle so many changes at once. They don't know who is right in a sea of competing consultants.

Often they have no frame of reference so they can't even hear you, well they hear you, but often they don't know what it means, or how valuable the advice you are giving them is.

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Tags: demand generation marketing consultants in SF

Top 12 Reasons We Love Online Shopping

Posted by Laurie Monahan on Fri, Jan 06, 2017 @ 10:06 PM

I became interested in writing this article because I do digital and demand generation marketing for technology companies, so a lot of what I do is to make sure my clients get found when people are searching for their technology solutions. This article is focused on Business-to-Consumer (B2C) online shopping, but if you think B2B meaning Business-to-Business shoppers aren't as search savvy as your average house wife, does that really make sense?

December is my busiest time of year for work because it's the number one time to interview and pick up new clients for marketing consultants. Clients always want to improve their sales revenue numbers and they have the budget to hire in Q1. 

When my kids are out from school for two weeks for the Holidays, the last thing I want to do is spend time in crowded stores waiting in lines.

I loved it when we could start ordering gifts online. I started with traditioinal send-by-mail gifts such as nut baskets and moved on quickly to Books on the American Century to give to my Grandparents, so that must have been in 2000.

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Tags: B2B, B2C, online marketing, SEO, Google, VRBO, Amazon, Christmas, Shutterfly, Fat Brain Toys, E-tailers, online shopping

The Biggest Blogging Myth I Keep Reading, Debunked

Posted by Laurie Monahan on Wed, Nov 02, 2016 @ 11:07 AM

It seems like I keep reading that every blog article should be perfection and should generate a lot of buzz or it's not worth writing. 

Let me just set the record straight. That is a load of horse manure. The author of that kind of blogging advice simply doesn't understand the reason for blogging or anything about SEO. They haven't seen blogging as a strategy be tremendously successful for increasing revenue; I have.

Blog articles aren't press releases that need to be perfected nor do you need to hire an agency to get them picked up to obtain reach, although it never hurts to have more people working on promoting one article.

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Tags: Demand Generation in SF, Blog for Sales, Demand Generation Consultants

You Can Save a Lot of Time by Hiring a Coach in Sports and Marketing

Posted by Laurie Monahan on Fri, Sep 30, 2016 @ 02:02 PM

Our kids are both much taller than I am now and they have just turned 14. Probably because my husband is over 6'5".  They are both playing volleyball now and we've put more effort into volleyball than we have ever put into a sport before. We are doing it because the competition to play at our high school is tremendous.

They are taking semi-private volleyball lessons. The coach broke down hitting-the-kill shot into easy steps for them. For example, first he taught them how to do the legs and had them practice for a week, then the arms, and again they practiced for a week.  Next he worked on their timing by putting it together, and then explosiveness for several weeks. It really worked, they both became much stronger "kill-shot" hitters.

Now their coach is moving on to teach them other skills like making a good platform for passing since they have both been playing "middle blocker" and blocking continuously at the net, so they haven't had a lot of experience with passing. He taught them to run through a pass instead of stopping to hit, unless you can be stopped for a full second before you have to hit. Finding out what you should be doing is the first step, then doing it over and over is the next step to win.

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