Bay Area Inbound Marketing Blog

Eight Steps to Succeed at Account-Based Marketing

Posted by Laurie Monahan on Wed, Sep 25, 2019 @ 02:13 PM

Account Based Marketing was all the rage in 2017. It makes sense, you do everything as if you have a market of one. Just like when you interview, you study the company and interviewer's background. If you want to do well, you find out who' does what and ask questions like, "What's going well and what isn't?" You get to know things about the people you will be working with. It's the same thing when you are going on a date. You ask them what they like and you are polite and considerate. 

When you are trying to penetrate a target account to sell them something, shouldn't you be just as courteous?

Shouldn't you try to customize your emails to show familiarity with them and their issues before you tell them how you can solve their problems? Any decent Marketing Automation platform like Hubspot can do Account-based interactions like persona-targeted CTA buttons and landing pages.

Most marketer's can merge a list of names into an email these days, below are a few more things you might want to consider.

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Tags: Account -based Marketing, ABM

The Parable of the Importunate Friend

Posted by Laurie Monahan on Mon, Sep 23, 2019 @ 04:19 PM

Our family spoke in church yesterday. We were all asked to speak on parables that were given by Jesus Christ during His ministering on earth.

Kaeli went first. She spoke on the Prodigal Son, then Kaden spoke on the Lost Coin, I spoke on the Importunate Friend, and Marc spoke on the Good Samaritan. My talk is at the end of this article. I post them for our friends who aren't members, so they understand what we are all about.

Homecoming is a Busy Week to Give Talks at Church

We had a busy week since it was Homecoming: Volleyball team did service at an elementary school carnival in a booth painting kid's faces. We had two Volleyball games, Janet and Julie came to the game, Janet comes to all the games. Photo by Marc.

The kids went to the Homecoming Football game, we had to buy a dress for homecoming, they had homecoming day dates on Saturday with friend groups, then dinner, and the homecoming dance. They had to do their take-home AP Physics tests on Sunday night.

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Tags: Moving to Utah, The Lord Answers Prayers, Homecoming 2019, The Parable of the Importunate Friend

Why We Moved to Utah For Our Twin's Senior Year

Posted by Laurie Monahan on Tue, Sep 10, 2019 @ 11:18 AM

We've gotten a lot of texts and messages asking why we moved to Utah so quickly.

It was a really tough decision to move our twin's senior year and we went back and forth quite a few times until the very end.

It was hard to leave when the kids were doing great, not knowing what was ahead.

We had been in a pressure cooker for so long in California, we were used to it, but when we stepped away, we realized how hard it really was. Early morning seminary at 5:50 am, after sports late at night til 10:30 because we were coming home from club practice across the Bay. Schools that assigned so much work, it was really hard to have balance with service and fun unless you executed perfectly. 

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Tags: Moving to Utah

Especially for Youth Camp Was AWESOME, and Other Summer To Dos

Posted by Laurie Monahan on Thu, Jul 04, 2019 @ 10:45 PM

Hope you are all having a great Summer! Like most parents, sometimes I wonder if we're making the right choices while raising our kids. When things go wrong, we reevaluate and adjust. That's a good thing to teach our kids as well. I feel strongly that taking our kids to EFY this year was a very good decision.

Summer line up was crazy as usual, choices were hard, like they have been ever since high school sports entered our lives. We are trying to squeeze in a lot of fun, build skills, share the Gospel, and get some work experience in the real world. Definitely worth the opportunity cost going to EFY vs. doing anything else for us.

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Tags: His blessings in my Life, Share the Gospel, Especially for Youth, Church Camp for Teens

Happy Father's Day to My Husband with Love

Posted by Laurie Monahan on Mon, Jun 10, 2019 @ 09:11 PM

Feeling so grateful for my Husband, and especially for what a great Father he is.

He's been really supportive this year, when we had to get so much done with the kids including: an Eagle Scout, SAT and ACT tests for college, Five Sports, Seminary, two driver's licenses, jobs, and split-day school.

Father's Day is this Sunday, hoping what I made for Marc shows up in time.

Sneak peek below...

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Tags: Father's Day Love

A Daughter's Talk on Mother's Day

Posted by Kaeli Monahan on Sun, May 12, 2019 @ 09:03 AM

I'm posting my daughter's talk at Church today, Mother's Day, not just because I'm flattered, I am, but because her talk reflects her testimony, values, and the things she's doing to prepare to be a good Mom some day.

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Tags: mothers day

Christ's Blessings to Us on Easter

Posted by Laurie Monahan on Mon, Apr 22, 2019 @ 09:27 AM

I’ve been asked to speak this Easter Sunday about the Savior. No pressure, ha!

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Tags: Jesus Christ on Easter, His blessings in my Life, Share the Gospel

Shouting for Joy

Posted by Laurie Monahan on Fri, Apr 19, 2019 @ 02:23 PM

Feeling blessed for a lot of reasons. A new driver in the house just made things a lot easier for me. Bummer the kids can't drive their friends for another year, but as siblings, they can drive everywhere together. They are out doing errands for me now; Exciting for them, and great for me because I am able to work and get stuff done.

In the last few days, Marc and I took a walk in the morning because they could drive together to seminary, and we took a walk at night because one could go pick up the other one at math tutoring, Hallelujah!

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Tags: Spring Break 2019, they are growing up, mormon prom is better

Unplanned, Choose Life for Your Baby, Peace for Yourself

Posted by Laurie Monahan on Sat, Apr 06, 2019 @ 03:34 PM

Saw the movie, "Unplanned" with my good friend, Laurissa. ***Spoiler Alert*** I was horrified watching a tiny baby trying to evade suction and being ripped apart, during an abortion. 

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Tags: planned parenthood, unplanned the movie, truth about abortion

Isn't It Romantic?

Posted by Laurie Monahan on Fri, Mar 22, 2019 @ 05:58 PM

Loved the anti rom com, "Isn't it Romantic?"

Saw the movie with my daughter last Friday night. We laughed our heads off. Movie therapy for the romantic duldrums of high school. Romantic movies are one of our favorite things to do together as girls. 

Two weeks ago on Saturday at an invitational, our daughter high jumped 4'6" at a track meet in her first attempt of the season, then went to volleyball practice, and after we shopped for her first Mormon prom dress, with my friend Laurissa and her daughter.

Hard to believe we are there.


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Tags: Teenagers, teen dating drama, anti-romance