Bay Area Inbound Marketing Blog

How Do We Keep Making Good Choices?

Posted by Laurie Monahan on Mon, Aug 14, 2017 @ 09:51 AM

I was asked to speak at church this week and since I'm crazy busy in the summers, and haven't managed to blog much, I thought I would share my talk on my blog because it is a big part of who I am.

Good Morning Everyone;

I was assigned the topic: How do you keep choosing the right? Meaning how do you choose to believe and how do you choose to keep making good choices?

It’s a good question. How do you continue choosing the right?

Sometimes my better friends say to me, your family wasn’t Mormon, and you’ve had a lot of challenges that we didn’t, how have you stayed active in the church all these years? I point out that they’ve had a lot of challenges too, but it’s a fair question, why do some people stay active in the gospel despite a lot of challenges when others don’t?

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Tags: Making Good Choices, Families are Forever, How do we change habits

Cabo: Snorkeling Not Great, Loved the Dolphins, and Other Fun Things to Do

Posted by Laurie Monahan on Fri, Jun 23, 2017 @ 10:55 AM

We love to snorkel. We love the ocean waves, colorful fish, anenomes, urchins, octopus, sharks, jelly fish, crabs, soaking up the Vitamin D and warm sun while exercising.

We love to snorkel together as a family and we travel with our own snorkeling gear. We couldn't snorkel, but saw some colorful fish off the pier in Cabo San Lucas and had some great brunch on the pier too.

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Tags: Bay Area Inbound Marketing Consultants, Cabo Fun Things to do, Cabo not great for snorkeling

Gotta Love Apple's "Find My iPhone App", Family, and Volleyball

Posted by Laurie Monahan on Thu, May 04, 2017 @ 09:19 AM

Sometimes its the little things that bring us joy.

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Tags: Bay Area Inbound Marketing Consultants, apple find my iphone app

The Learning Curve Challenge: Marketing Consultant vs. Volleyball Coach

Posted by Laurie Monahan on Fri, Apr 28, 2017 @ 12:20 PM

Trying to teach people what they don't know can be tricky. I do it for a living and I do it in my personal life as a Mom. I have recently been hiring Volleyball Coaches to do it for my kids as well.

It's hard to help people change, even when they are paying you to teach them how do it. They have preconceived notions of things and what they already know. They can only handle so many changes at once. They don't know who is right in a sea of competing consultants.

Often they have no frame of reference so they can't even hear you, well they hear you, but often they don't know what it means, or how valuable the advice you are giving them is.

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Tags: demand generation marketing consultants in SF

Top 12 Reasons We Love Online Shopping

Posted by Laurie Monahan on Fri, Jan 06, 2017 @ 10:06 PM

I became interested in writing this article because I do digital and demand generation marketing for technology companies, so a lot of what I do is to make sure my clients get found when people are searching for their technology solutions. This article is focused on Business-to-Consumer (B2C) online shopping, but if you think B2B meaning Business-to-Business shoppers aren't as search savvy as your average house wife, does that really make sense?

December is my busiest time of year for work because it's the number one time to interview and pick up new clients for marketing consultants. Clients always want to improve their sales revenue numbers and they have the budget to hire in Q1. 

When my kids are out from school for two weeks for the Holidays, the last thing I want to do is spend time in crowded stores waiting in lines.

I loved it when we could start ordering gifts online. I started with traditioinal send-by-mail gifts such as nut baskets and moved on quickly to Books on the American Century to give to my Grandparents, so that must have been in 2000.

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Tags: B2B, B2C, online marketing, SEO, Google, VRBO, Amazon, Christmas, Shutterfly, Fat Brain Toys, E-tailers, online shopping

The Biggest Blogging Myth I Keep Reading, Debunked

Posted by Laurie Monahan on Wed, Nov 02, 2016 @ 11:07 AM

It seems like I keep reading that every blog article should be perfection and should generate a lot of buzz or it's not worth writing. 

Let me just set the record straight. That is a load of horse manure. The author of that kind of blogging advice simply doesn't understand the reason for blogging or anything about SEO. They haven't seen blogging as a strategy be tremendously successful for increasing revenue; I have.

Blog articles aren't press releases that need to be perfected nor do you need to hire an agency to get them picked up to obtain reach, although it never hurts to have more people working on promoting one article.

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Tags: Demand Generation in SF, Blog for Sales, Demand Generation Consultants

You Can Save a Lot of Time by Hiring a Coach in Sports and Marketing

Posted by Laurie Monahan on Fri, Sep 30, 2016 @ 02:02 PM

Our kids are both much taller than I am now and they have just turned 14. Probably because my husband is over 6'5".  They are both playing volleyball now and we've put more effort into volleyball than we have ever put into a sport before. We are doing it because the competition to play at our high school is tremendous.

They are taking semi-private volleyball lessons. The coach broke down hitting-the-kill shot into easy steps for them. For example, first he taught them how to do the legs and had them practice for a week, then the arms, and again they practiced for a week.  Next he worked on their timing by putting it together, and then explosiveness for several weeks. It really worked, they both became much stronger "kill-shot" hitters.

Now their coach is moving on to teach them other skills like making a good platform for passing since they have both been playing "middle blocker" and blocking continuously at the net, so they haven't had a lot of experience with passing. He taught them to run through a pass instead of stopping to hit, unless you can be stopped for a full second before you have to hit. Finding out what you should be doing is the first step, then doing it over and over is the next step to win.

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Life at 200 Miles Per Hour as a Mom and a Digital Marketing Pro

Posted by Laurie Monahan on Mon, Sep 12, 2016 @ 09:32 AM

Haven't blogged in way too long, and as a digital marketing pro, I know that is really bad for web traffic. I feel so blessed to pick up a new job right when my kids went back to school, which was my goal. Mondo called me with the position. I've been doing digital marketing for seven years, and did tech marketing for ten years pre-kids, so I've been getting many calls a week for many years. Digital marketing is definitely hot in the job market, but it took me a long painful while at the beginning to build up my experience. I'm in my first VP position, so that is exciting, especially because I'm part-time and remote.

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Tags: digital marketing consultant in sf

Kauai vs. Maui, Where to Go, What to Do, and How the Islands Compare

Posted by Laurie Monahan on Sat, Jun 18, 2016 @ 04:29 PM

Aloha! We just spent a fun-filled week on Kauai and last year we spent eight days on Maui.

Both Kauai and Maui are amazingly beautiful islands in our opinion. This article will give you our impressions of both islands, basically it comes down to this:

  • Kauai has better beaches for body surfing and boogie boarding than Maui because Maui has a reef surrounding the entire island that makes boogie boarding impossible and body surfing difficult.
  • Maui has better snorkeling, more colorful fish, more coral, more animals living in the coral, and we saw more turtles, and dolphins on Maui.
  • Kauai has some of the most amazing scenery we've ever seen including including the Napali Coast,  Wiamea Canyon, and five distinctive waterfalls.
  • Kauai is the "garden island" and feels a little more cool and jungle than Maui, but Maui has a great "Road to Hana" on half the island which is just as dense with trees and flowering plants. The volcano crater on Maui is impressive as well. 
  • Really loved the black sand beach on Maui for body surfing. Really loved Kealia Beach on Kauai for boogie boarding and body surfing almost every day.

If you want more information on what there is to do on Maui, please click here to read my article on the Top 10 Fun Activities to Do on Maui.

If you want more information on Kauai vs. Maui and what there is to do on Kauai, please read on.

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Tags: marketing consultants in SF, fun activities on kauai, kauai vs. maui, maui vs. kauai

Choosing to Be Happy, It Takes Work

Posted by Laurie Monahan on Mon, May 02, 2016 @ 02:33 PM

We shouldn't feel guilty that we aren't happy all the timebiglinkedinjpeg.jpg. Actually who is? My intention in writing this article is to share the things that have worked to make us happier in hopes that it will help other people find more happiness too. 
 
I think learning to be happy despite our trials is one of the most important things we can do with our time on earth. I don't think it just happens. I think it often takes work. 
 
There's a huge upside to figuring out what actually makes us happy long-term. If you learn how to manage your own happiness, then you aren't at the whim of what happens to you, you can take steps to be happy despite your trials.

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Tags: demand generation marketing consultants, Marketing Consultants in Bay Area, How to be Happy, Choosing Happiness, Steps to be Happy, Marketing cosultants in SF