It can be a tremendous amount of work to do a weekly demo webinar series, I've done them many times, so I definitely know. The upside is, once you put them in place, you are done and they continue to drive revenue effectively for 3 months or 2 years if you are Palo Alto Networks and keep the same webinar series running for that long.
Read MoreTags: educational offers, how to build a webinar, top webinars, demo webinars
Metrics are an important part of making any company successful. They let you measure the Return on Investment (ROI) for a given marketing channel, and tell you if it is time to spend more to continue to increase market share; They can identify what percentage of contribution is made by sales and marketing to capturing new accounts and bottom-line revenue. They tell you what it costs your company to get, keep, and lose an account.
Read MoreTags: Marketing KPIs,, KPIs your CEO Should be Tracking, KPIs
I need some help. I can't make this thing work. I have hired more people, we've put in more equipment, but we're still hitting a bottleneck. I bet a lot of people have the same problem. My buddy Tony says he has the same problem over at his company. I'll google it and see how to improve things. You can find a fix for anything now on the web.
Read MoreTags: Marketing Consultants in SF Bay Area, B2B Sales Cycle,
