BAI Marketing Case Study: FixtHub
FixtHub makes SaaS for Fixed Income Trading. FixtHub's CEO, Brian Lane needed some help with his digital marketing. He wanted to get some traction for his early stage startup in the market. We agreed on three vehicles to increase awareness of his new SaaS for Fixed Income Trading: Email blasting to targeted lists, Social Media, and Blogging. He also needed help with his messaging, building out his Hubspot Marketing Automation machine, and decomplicating the personas that had been created previously. Bay Area Inbound was able to meet his needs quickly.
Brian Lane, CEO at FixtHub
"Laurie (at Bay Area Inbound) did an excellent job on our digital and demand generation marketing including: Email marketing, blogging, social media, fixed personas, workflows, design manager, uploading lists, and creating smart lists in Hubspot. All of these activities increased our followers and leads.
Additionally, she gave us a lot of great strategic marketing advice including developing the whole product to get that first customer reference, proper branding, 4-point messaging, and reminded us that in every technology sale there is a user buyer, management buyer, technology buyer and a coach in the account.
She is highly knowledgeable in her field. I highly recommend her work!" Sept 7th, 2016