BAI Marketing Case Study: CoachList
CoachList is an extremely early-stage startup working to create SaaS for the Coaching and Sports Service Provider markets. BAI was able to quickly come up to speed on their vertical, created positioning for their software, and a slide deck as a pitch-guide for Coaches. We did an analysis of their competitive and market landscape, as well as customer requirements. Having a deep understanding of their market due to having teens in competitive sports, Laurie gave them a lot of product, segmentation, and positioning ideas they chose to use. She created messaging, marketing campaigns, and graphical-branded CTA buttons for their marketing automation campaigns.
Jeffrey Idso, CEO at CoachList said, “Laurie came up to speed very quickly on our market, competitive landscape, and customer requirements. She gave us a lot of great product ideas we plan to use, as well as effective messaging, marketing campaigns, and graphical Call-to-Action Buttons that were market-specific and even CoachList branded. I highly recommend her work.”