Case Study: CleverTap,             

Engage and Retain Mobile Customers

CleverTap is a California-based SaaS company that offers customer software that helps engage and retain mobile customers. The company was established in May 2013, and is headquartered in Mountain View, California. 

Founders: Anand Jain, Sunil Thomas, Suresh Kondamudi
Subsidiaries: Leanplum Inc., PatchUS Communications Pvt. Ltd.
Founded: May 2013

CleverTap makes retention marketing software for apps. They hired Laurie to help with demand generation, content, and Hubspot. 

She started with Content Strategy. She helped them understand what the customers want to know before they will pull the trigger and make a purchase such as ROI, Technical Feasibility, and Competitive Landscape. 

She created educational offers in the top, middle, and bottom-of-the funnel, including: Technical Feasibility offers like a Weekly Jumpstart Webinar Series, Case Studies, ROI Justification offer, Competitive Landscape offer, Free Trial, and "How to" Blog Articles as Resources for Prospects. She obtained lists for email blasting and published to multiple channels which drove leads and sales.

She recommended branding strategy, a uniform look and feel for all communications, and acquired lists for email blasting.

She helped build out the Hubspot Marketing Automation machine from the ground up, such as campaigns, automation workflows, email blasts, lead nurturing, and lead scoring. 

Malcolm Friedberg, CMO at CleverTap
"Laurie (at Bay Area Inbound) worked for CleverTap and helped us create the foundation for our Hubspot program, building multiple campaigns and programs. She has a strong understanding of marketing automation, email best practices and demand generation. She's a hard worker and proactive communicator. I highly recommend her work!" December 8th, 2015