Case Study: Cirrent

Bay_Area_Inbound_Client_Cirrent 

Monitor iOT device network performance.

Cirrent closed its last funding round on Apr 26, 2016 from a Seed round and was acquired by Infineon in 2018. 

Cirrent was an early-stage startup that was targeting internet-of-Things  Network Integlligence (INI). They wanted help penetrating the ioT manufacturer vertical. 

They hired BAI to help with:

  1. Product Launch 
  2. Go-to-Market Strategy
  3. Messaging, Positioning, and Personas
  4. Content Strategy and Tactics
    1. Competitive Analysis Offer
    2. Case Studies
    3. Weekly Jumpstart Webinar Series
    4. ROI justification Offer
    5. Blog articles 
    6. Built out Hubspot for workflows
    7. Managed Graphic Artist to create CTA buttons
    8. Bought list of target accounts
    9. Blasted email using a/b testing to get messaging right, then shared to other channels like social media
    10. Fed ex Mailers, with link to explainer video, to target large accounts to get past gatekeepers

Rob Conant, Cirrent CEO, May2017

"Thanks for all of your help with Marketing. You were a pleasure to work with and had a big impact on penetrating our target verticals quickly. Highly recommended!"