---
title: Actian
description: "Bay Area Inbound specializes in developing inbound, marketing, and communications projects 
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---

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#                    Case Study: Actian 

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 IT firm HCL Technologies on Wednesday said it has completed the **$ 330-million acquisition of US-based Actian Corporation in partnership with Sumeru Equity Partners (SEP).**Jul 18, 2018

Actian (previously Ingres) is a database manufacturer that created the Ingres relational database, Vectorwise high-speed-analytic-subscription-software database and now the Avalache SaaS Data Management platform. Actian manufactures an embedded database for OEMs as well.

Actian's CMO, Ketan Karia, wanted to make contributions to the company blog that were worthy of someone in his high-level position. He hired BAI to research and blog for him on topics such as Database Market Trends, Competitive Comparisons, the Tsunami of Data created by Inbound Marketing and Social Media, Hadoop, and Vectorwise Analytical Database Engine. Laurie wrote the articles, shared them via a social media, and achieved widespread reads and shares in Actian's network and out. 

**Ketan Karia, CMO at ACTIAN Corporation  
**"Used (Bay Area Inbound) Laurie to ghost blog for Actian on a number of varied topics - they were well researched, informative, turned around quickly and socialised outside Actian's network as a bonus. Highly recomended!" July 2014

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