Inbound Marketing Activity Levels, Pricing, and ROI
How much do we need to spend on Inbound Marketing and what results can we expect to see in return?
Below (in the table) are some broad guidelines on levels of effort and budgets upon which you can base your planning. You can of course plug in your own team members for hours wherever possible and more over time as they learn the ropes.
Return on Investment depends on your products and market. Selling a $10 widget to a global marketplace is very different from selling a $100K product or service to a narrowly defined region or demographic. The markets themselves will also differ in the levels of effort and kinds of inbound marketing tactics needed to move the needle. With that disclaimer out of the way, let's dive in.
The different time frames and dollar amounts can be expected to yield different results:
1.Maintain - Over a period of 6-12 months from start of operations, you can expect to increase your website traffic and leads steadily over time. Very few, if any, new customers from inbound marketing.
2.Growth - Over a period of 6-12 months from start of operations you can expect 300-600% growth in traffic and leads. 2-3% visitor-to-lead conversion rates, 5-20% lead-to-customer conversion rates. You can expect positive ROI towards the end of this period, depending on your product and market.
3.Explosive - Over a period of 3-6 months you can expect dramatic increases in traffic and leads, in excess of 800-1000%. Visitor-to-lead conversion rates in excess of 5%. Lead-to-customer conversion rates in excess of 30-40%. You can expect positive ROI within this period, depending on your product and market.