Bay Area Inbound Marketing Blog

Growth Marketing Vs. Growth Hacking, Both Are Important

Posted by Laurie Monahan on Thu, Aug 05, 2021 @ 08:49 AM

As is the usual practice of marketers selling marketing products and services, several new terms have been buzzing around for the last several years. In this article, I want to define two of the latest crazes, "Growth Marketing" and "Growth Hacking", and give some ideas on how to do both, because, they are both a good idea for growing and retaining brand-loyal customers.

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Tags: Growth Marketing vs. Growth Hacking, Definition of Growth Marketing, Growth Hacking, How to do Growth Marketing, How to do Growth Hacking, Definition of Growth Hacking, Growth Marketing

Life According to Agile Methodologies

Posted by Laurie Monahan on Mon, Mar 22, 2021 @ 09:13 AM

I was fortunate to learn a lot of the now-dubbed "Agile methodologies" many years ago, when reporting to the VP of Engineering, Juan Grau, at Proxim. He taught his teams to start by building the minimum viable product among many other agile methodologies. 

Here they are:

  1. Build the minimum viable product in order to produce often (aka start small)
  2. Break big projects (called stories about customers needs in Agile) into small tasks and assign them to people 
  3. Short documentation
  4. Track progress
  5. Weekly sprints
  6. Daily standups
  7. Continuously evaluate our own performance and make improvements 

I have used a lot of these methodologies in life, for many years, because they work. Below I give some examples where it has helped me, and my family, to succeed.

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Tags: Constantly improve, Agile Methodologies, start small

Can You Deliver 10x More, for 10x Less, by Tomorrow?

Posted by Laurie Monahan on Mon, Mar 22, 2021 @ 09:13 AM

It's the beginning of a new year, and all tech companies are feeling pressure to double their revenue year-over-year, as usual. 

Then there's this:, "Can you deliver 10x more, for 10x less, by tomorrow?"

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Tags: content strategy, deliver 10x more for 10x less, stop the spam, channel performance and anaylitics